Thumbprint allows clients to concentrate on their business by taking over the task of marketing.
We look at what you are currently doing with your marketing, what your pain is, and how to take away that pain by getting your story out to your target market. We have experience working with a wide range of businesses and non-profit organizations. Thumbprint strives to create a partnership with your organization, combining your unique understanding of your business with our marketing and story-telling expertise.
We don’t waste your time and money doing extensive research to figure out the uncertain odds of a marketing tactic working. This makes our services more affordable to our clients as well as more nimble to change if something isn’t working as desired. For less than the cost of a full-time employee, you get our entire team working for you. Some months we’ll be working more with your marketing, developing a new strategy or tactics for that strategy. Some months will require less work on our part as we let what’s been put in place do its job. But you as the customer will always come out ahead.
While our video, graphics, animation and promotional items are done in-house, we won’t use these to market your business unless it makes sense. As one of our Marketing Services clients you’ll receive a 25% discount off video, animation and graphics and 10% off promotional items, and our prices are competitive to begin with.
Actions may include but are not limited to:
- Advice on events to host/participate in
- Direct marketing to previous and targeted future clients
- Identify a niche market to target and then create and deliver an unusual direct market piece to that market
- Explore possible offering of a guarantee to appeal to buyers
- Coaching to increase sales call effectiveness
- Build a more complete and positive presence on review sites
- Publicity to improve the image and establish the brand
- Establish and manage Facebook and MySpace pages and a YouTube channel
- Improvements to website and Search Engine Optimization
- Advice on events to host/participate in
- Guerilla marketing activities
- Collateral re-design to support the message
- Work with customer facing employees to provide exceptional customer service to create positive word-of-mouth marketing
- Explore possibility of forming a marketing alliance with a complementary business
- Train staff on the marketing message so the word spreads
- Advertising
While Thumbprint will direct and manage the areas of marketing indicated above, charges for outsourced services will be paid for by the client. The client will be advised of the need for the procurement of these services, possibly including, but not limited to;
- Writing of advertising pieces, blog, press releases
- Design of advertising pieces
- Search Engine Optimization
- Web design
- Video/Animation
- Graphics
- Promotional Items
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